Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Lebanon
BaşlıkWho did it first? McDonald's vs. Alexander Wang
Haftanın
Kampanya Who did it first? McDonald's vs. Alexander Wang
Reklamcı McDonald's
Marka McDonald's
İlk Yayınlanma Tarihi
Sektör Restaurants & Fast Food
Slogan @AlexanderWang WE DID IT FIRST!
hikaye Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
felsefe We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Sorun Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Sonuç Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Medya Türü Social Media
Süre
Daha fazla bilgi
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Chief Operating Officer
Regional Managing Director
Müşteri Direktörü
Social Media Director
Müşteri Temsilcisi
Sanat Yönetmeni

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