Marianne Ellis

Marianne Ellis

CEO & Co-Founder at VEO Group & CEO Success Community
Los Angeles, United States

özet

25 years of experience in marketing, advertising, account brand planning and integration at DDB Worldwide, VEO Group and Quigley-Simpson. Marianne, is currently at External View Consulting Group, advisors to advertisers and marketers with projects that represent over $9 billion globally in four practice areas: agency search & selection, compensation & contracts, agency evaluations & relationship management and agency roster design.

Past clients include Audi, Volkswagen, Universal, CIGNA, Sea World, KIA, Epson, Wells Fargo, Northrop, Sunkist, Fetzer, Vons, Westfield, SCE, APS. Award winning campaigns earning Clios, Effies, One Show, Beldings, Pinnacle.

New business success included working to help DDB close $120 million in billing in 18 months. Delivered $3 million in new Energy Industry client revenue. She worked with 50 Omnicom DAS agencies to guarantee the best resources for her clients.

Co-developed and launched two DDB proprietary worldwide branding and planning tools (ROI Group Planning Process and Integrated Springboard). Launched DDB Sales Promotion and Direct/Database marketing practices-30% office revenue.

Using her branding and marketing skills in the Energy space, Marianne has helped launch smart grid and clean energy (solar, wind, energy efficiency) for SoCal Edison, APS and both the State of CA and Hawaii.

Marianne is a recognized environmental expert, founding Green Effie judge and on Thunderbird’s International Sustainability Judging Team for top business schools.

Behavior change campaigns Marianne led-Beverage Recycling, Anti-Littering, Waste Management-Zero Waste, Fuel Flexible Vehicles--all exceeded campaign goals documented in the State Records.

Expert witness in Superior Court on advertising, intellectual property, new business development.

Specialties: Marketing, Strategic Planning, Advertising, Integrated Communications, Meeting Facilitating, Formal Presentations, New Business, Collaboration & Cooperation, Long-term Planning, Client Service, Company Leadership & Innovation.

Positions

CEO & Co-Founder
VEO Group & CEO Success Community
United States
2016 - Present (3 years 6 months)
VEO Group has coached over 300 women and diversity business owners on how to position their company and grow their businesses. We are proud to work for Southern California Edison (SCE) as a business coach for their SCE EDGE Program and WBEC-West the last four years as the lead Platinum Supplier Program Developer and Coach. Our proven Sales Accelerator Program and Business Foundational Check-up has been instrumental in helping companies succeed.

Currently, we are launching CEO Success Community, a membership online success community.
CEO Success Community is now in StartUp School 2018-Silicon Valley run by Y Combinator (the Harvard of StartUps) who has invested in Dropbox, Airbnb, Reddit, DoorDash, Weebly and more with a combined valuation of companies over $80B. We are launching our new tech innovation "The Everything Platform"
Senior Consultant
Los Angeles, United States
June 2015 - Present (4 years 1 month)
External View Consulting Group helps clients navigate the complexities of contemporary marketing management by providing an objective “external view” and deep expertise in all facets of agency resource management.

For over nine years, External View has been advisors to leading Advertisers and Marketers representing over $9 billion in marketing spend on a global basis in four practice areas: Agency Search & Selection, Compensation & Contracts, Relationship Management & Evaluation, Organizational Consulting.

Our consulting approach is characterized by our high-touch, high-service ethos. Many of our assignments present unique challenges for which no off-the-shelf solutions exist. Our diverse team ‒ with backgrounds in corporate marketing management, agency executive management, procurement leadership, media management, media auditing and digital ‒ provides the foundation for our innovative solutions.

External View's Gerry Preece, who led P&G Marketing Procurement for ten years serving as Global Director for Media & Marketing Sourcing and Russel Wohlwerth, Owner are the authors of Buying Less For Less: How to Avoid the Marketing Procurement Dilemma.
Senior Vice President, Director of Integrated Communications
Los Angeles, United States
January 2012 - May 2015 (3 years 4 months)
Senior Consultant
VEO Group
July 2009 - January 2012 (2 years 6 months)
Working with great clients APS--Arizona Public Service (10 years), California Public Utilities Commission CPUC (2 years), SCE (6 years), PG&E, SDG&E and SoCal Gas. Partnering with Campbell Fisher Design, Interbrand and Smart Power. Primary focus: Launching Energy Efficiency and Clean Energy (solar, nuclear, algee, wind) to help customers lower their bills and improve the environment for future generations.
Executive Vice President, Director of Integrated Communications
DDB
September 1979 - July 2009 (29 years 10 months)
Over 25 years of success in Account Management, Strategic Planning and Integrated Communications.
San Francisco, United States

Education

Communication Studies

Activities and Societies: Graduated Dean's List & Chancellor's Marshall. Re-launched Spring Sing still running successfully today. Panhellenic Board member. Alpha Delta Pi Sorority. Daily Bruin Advertising & Sales. Bruin Bell. Campus Events Sweetheart.

Similar Talent

Gilles Fraysse
Founder
Happy Match
Enrico Gervasi
Founder
GG Marketing Communication Consultancy
Ken Robinson
Founder
Ark Advisors
Ann Billock
Founder/Partner
Ark Advisors
Avi Dan
Founder
Avidan Strategies LLC
Gunilla Bergh Bidemar
founder
Engage Marketing Sweden AB
Michael Lee
founder
Madam
Peter Cowie
Founder
From Good to Great

Create a free Talent profile and become a member of AdForum

Get Started