Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, New Zealand
BaşlıkScary Clown Night
Kampanya Burger King
Reklamcı Burger King
Marka Burger King
PostedNisan 2018
Sektör Retail, Distribution & Restaurants
hikaye Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Medya Türü Case Study
Post Prodüksiyon
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Community Manager
Müşteri Direktörü
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
Communications Planner
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Görüntü Yönetmeni
Medya Ajansı
Public Relations Agency Weber Shandwick
Yaratıcı Ajans Başkanı
Head of PR
Head of Brand Marketing

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