Fernando Machado
Global CMO, Restaurant Brands International at Burger King Corporation
West Auckland, New Zealand
BaşlıkCar Crashes 4
Haftanın
Kampanya Leave It To us
Reklamcı Burger King
Marka Burger King
İlk Yayınlanma Tarihi 2019
Sektör Restaurants & Fast Food
felsefe The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Medya Türü Case Study
Global Marketing Officer
Global Brand Manager
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Creative Director
Creative Director
Yaratıcı Yönetmen
Creative Copywriter
Creative Copywriter
Sanat Yönetmeni
Sanat Yönetmeni
Account Director
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
Agency Producer
Agency Producer
Head of Communications

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