Başlık | Ubertoys |
Başlık (ana dil) | Uber Toys |
Haftanın | DDB Paris |
Kampanya | Ubertoys |
Reklamcı | Uber |
Marka | Uber |
İlk Yayınlanma Tarihi | 2018 / 12 |
Sektör | Transport, Travel and Tourism |
hikaye | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
felsefe | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
Medya Türü | Television |
Süre | |
Reklam Sorumlusu | Michelle Lambert |
Reklam Sorumlusu | Julie Touyarot |
Reklam Sorumlusu | Pauline Rigommier |
Reklam Sorumlusu | Lindsay King |
Müşteri Temsilcisi | Paul Ducré |
Müşteri Temsilcisi | Julie Haslé |
Müşteri Temsilcisi | Noémie Pitois |
Müşteri Temsilcisi | Lucas Lahore |
Strateji Planlamacı | Claude-Henri Galbois |
Yaratıcı Yönetmen | Alexander Kalchev |
Yaratıcı Ekip | Jean Weessa |
Yaratıcı Ekip | Mélanie Pennec |
Yaratıcı Ekip | Jeanne Taillard |
Yaratıcı Ekip | Timothy Alexandre |
Agency TV Producer | Fabien Donnay |
Prodüksiyon Şirketi | Art Bridge |
Prodüksiyon Şirketi | Quad Productions |
Prodüksiyon Sorumlusu | Olivier Bassuet |
Founder | Olivier Bassuet |
Prodüktör | Claudia Traeger |
Production Coordinator | Nabia Amraoui |
Post Prodüksiyon | Nataly Aveillan |
Prodüksiyon Şirketi Prodüktör | Gabriel Dugué |
Prodüktör | Arno Roth |
Sinematografi | Balthazar la |