Paul Ducré
Deputy Managing Director / Head of New Business at DDB Paris
PARIS, France
BaşlıkUbertoys
Başlık (ana dil)Uber Toys
Haftanın
Kampanya Ubertoys
Reklamcı Uber
Marka Uber
İlk Yayınlanma Tarihi 2018 / 12
Sektör Transport, Travel and Tourism
hikaye Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available.
felsefe As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.
Medya Türü Television
Süre
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Agency TV Producer
Prodüksiyon Şirketi
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Founder
Prodüktör
Production Coordinator
Post Prodüksiyon
Prodüksiyon Şirketi Prodüktör
Prodüktör
Sinematografi

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