| Başlık | Come Back As You Are |
| Başlık (ana dil) | (Re)venez comme vous êtes |
| Haftanın | DDB Paris |
| Kampanya | Come Back As You Are |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| İlk Yayınlanma Tarihi | 2020 / 6 |
| Sektör | Restaurants & Fast Food |
| hikaye | On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’. |
| Medya Türü | Television |
| Süre | |
| Ses | Capitaine Plouf |
| Yaratıcı Yönetmen | Alexander Kalchev |
| Yaratıcı Yönetmen | Mélanie Pennec |
| Reklam Yazarlığı | Mélanie Pennec |
| Reklam Yazarlığı | Raphaël PORCHEROn |
| Account Management | Paul Ducré |
| Account Management | Julie Garguillo |
| Account Management | Coralie Bouillier |
| Account Management | Cécile Malvache |
| Reklam Sorumlusu | Xavier Royaux |
| Reklam Sorumlusu | Anne LAINE |
| Reklam Sorumlusu | Leïla Abdallaoui |
| Yönetmen | Olivier Babinet |
| Prodüksiyon Şirketi | HENRY |
| Prodüksiyon Sorumlusu | Camille Havard Bourdon |
| Prodüksiyon Şirketi Prodüktör | Hugo Diaz |
| Post Prodüksiyon | Sébastien Gros |
| Marine Cremer | |
| Kompositör | JB Dunckel |
| Publisher | Prototype recording |
| Ses Prodüktörü | Guillaume Le Guen |
| Social Media Manager | Sébastien Balondrade |
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