Başlık | Last Straw |
Haftanın | Isobar México |
Kampanya | Last Straw |
Reklamcı | Son de Miel |
Marka | Son de Miel |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Drugstores, Specialty Stores |
felsefe | We realized that the diameter of the most commonly used straw is the same size as honeycomb cells, which means the straw has the perfect size for the most important bee species for pollination to be born: the apis mellifera. In order to build Last Straw beehives, we collected straws in rivers and fields, sterilized them, and created a design using 100% recyclable materials. In our design, the aesthetic responds to the functionality. It was inspired by Langstroth Jumbo traditional hives, created to produce honey but also ideal to increase bee population. Usually, bees build their hives starting with a perimeter. With Last Straw, the perimeter is already done, so they work less and reproduce more quickly. In the end, we achieved our two principal goals: increase bee population and reduce plastic pollution. The Last Straw blueprints are available under a Creative Commons license, so anyone can make use of this idea. |
Medya Türü | Product Design/Development |
Süre | |
Daha fazla bilgi | www.laststraw.lat |
Marketing Director | Gabriela Esqueda |
Marketing Director | Michell Halley |
PR Agency | PRP Mexico |
PR Executive | Rosa Viñals |
PR Executive | Arisbel Garay Rubio |
PR Executive | Alma López |
PR Executive | Hannah Ainsworth |
PR Executive | Caroline Dean |
PR Executive | Paola De la Barreda Becerril |
PR Executive | Víctor Sánchez Pimentel |
PR Executive | Sonia Calixto Fernández |
Müşteri Temsilcisi | Fernanda Mantilla |
Müşteri Temsilcisi | Adriana González |
Global Chief Creative Officer | Ronald Ng |
Yaratıcı Ajans Başkanı | Luis Ribo |
Grup Yaratıcı Direktörü | David Sánchez Zacarias |
Grup Yaratıcı Direktörü | Jorge Ortega |
Yaratıcı Yönetmen | Francisco Hernandez |
Yaratıcı Yönetmen | Rodrigo Zuñiga |
Yaratıcı Yönetmen Ortağı | Mario Berber |
Yaratıcı Yönetmen Ortağı | Pilar Burgos |
Reklam Yazarı | Ulises Jimenez |
Sanat Yönetmeni | Carlos Zaldo |
Sanat Yönetmeni | Isis Abundis |
Konsept | Pilar Burgos |
Konsept | Carlos Zaldo |
Konsept | Isis Abundis |
Konsept | Ulises Jimenez |
Konsept | Cecy Campos |
Konsept | Daniel Valencia |
Prodüktör | Jorge Russ |
Prodüktör | Raul Rojas |
Prodüktör | Diego Palomino |
Creative technologist | Javier Fuentes |
Social Media Strategist | Tony Saavedra |
Programcı | Javier Fuentes |
Proje Sorumlusu | Ricardo Tovar |
Proje Sorumlusu | Alma Memije |
Proje Sorumlusu | Diana Martínez |
Prodüksiyon Şirketi | Árbol Cine |
Yönetmen | Carlos Cruz |
Senior Executive Producer | Enrique Shclebach |
Senior Executive Producer | Annaiz Cortés |
Senior Executive Producer | Raul Villanueva |
Prodüksiyon Sorumlusu | Alonso Mendoza |
Prodüksiyon Sorumlusu | Stefano Borzato |
Prodüksiyon Sorumlusu | Samuel Garcilazo |
Görüntü Yönetmeni | Manuel Caballero |
Animasyon | Levi López |
Animasyon | Daniel Valencia |
Editör | Rodrigo Guerrero |
Editör | Edgar Guerrero |
Tasarım Şirketi | Prax Lab |
Design Director | Felipe Mantilla |
Design Director | María Jimenez |
Tasarımcı | Alonso Gamboa |
Tasarımcı | Herel Sánchez |
Fotoğrafçı | Mariano Cano |
Fotoğrafçı | Nahum Padilla |