Cintia Gonçalves
Chief Strategy Officer at AlmapBBDO
São Paulo, Brazil
BaşlıkDance
Başlık (ana dil)Dance
Haftanın
Kampanya Original do Brasil
Reklamcı Alpargatas
Marka Havaianas
İlk Yayınlanma Tarihi
Sektör Shoes
hikaye Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign. 
“Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps.
1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio.
The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world. 
felsefe O primeiro comercial global de Havaianas, “Dança”, é uma deliciosa coreografia que celebra não só a marca Havaianas, mas a cultura e estilo de vida dos brasileiros. 
Medya Türü Television & Cinema
Süre
Graphic Producer
General Creative Director
Yaratıcı Yönetmen
Editör
Editör
Sanat Yönetmeni
Sanat Yönetmeni
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Yönetmen
Fotoğrafçı
Steadicam
Set Design
Prodüksiyon Şirketi
Musical Producer
Ses Prodüksiyonu
Client Services
Client Services
Client Services
Client Services
Client Services
Client Services
RTV
RTV
RTV
Strateji Planlama
Strateji Planlama
Plaaning
Strateji Planlama
Strateji Planlama
Media Team
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu

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