Cintia Gonçalves
Chief Strategy Officer at AlmapBBDO
São Paulo, Brazil
BaşlıkFishes
Haftanın
Kampanya Fishes
Reklamcı Veja
Marka Veja
İlk Yayınlanma Tarihi
Sektör Media, Publishing & Production
hikaye Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not.  
 
VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material.  
Medya Türü Television & Cinema
Süre
General Creative Director
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Prodüksiyon
Audio
RTVC
RTVC
RTVC
Müşteri Süpervizörü
Müşteri Süpervizörü
Müşteri Süpervizörü
Müşteri Süpervizörü
Strateji Planlama
Strateji Planlama
Strateji Planlama
Strateji Planlama
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Medya Direktörü
Medya Direktörü
Medya Direktörü

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