Chris Hayes

Chris Hayes

Partner/Owner at Roth Ryan Hayes
New york, United States

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Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster. Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur. Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age.

Positions

Partner
New York, United States
April 2016 - Present (3 years 2 months)
Chris has over two decades of expertise developing digital and integrated marketing solutions, having most recently served as Global CMO of Code and Theory. While at Code and Theory, he shepherded a comprehensive repositioning of the agency’s business development approach and positioning, resulting in the acquisition of the largest account in the agency’s history, New York Life. In repositioning Code and Theory, he allowed the agency to break into new categories such as health and wellness, insurance, and tourism, adding Quest Diagnostics, The Rehabilitation Institute of Chicago, Intel, Google, and Brand USA to the agency’s roster.
Prior to Code and Theory, he drove periods of unprecedented growth as the Global CMO of Young & Rubicam, HUGE, and Critical Mass. As HUGE’s first-ever CMO, he took the agency through a period of rapid expansion, winning fifty pitches in a single year, and orchestrating the 2014 partnership between Samsung and Usher, which produced one of the most successful viral videos of all time. As Global CMO of Young & Rubicam, he repositioned the storied Madison Avenue agency and evolved its client base for the future. Chris is a strong strategic thinker, active practitioner, and perennial entrepreneur.
Chris is frequently quoted on CNN and in The New York Times, The Huffington Post, and Advertising Age. 
Partner, Global Chief Marketing Officer
New York, United States
March 2015 - April 2016 (1 year 1 month)
Chris Hayes is the Global Chief Marketing Officer at Code and Theory. He has over two decades of experience in marketing communications and digital. Previously, Hayes was the Chief Marketing Officer at Young & Rubicam where he led new business and marketing globally. Prior to Y&R, Hayes was Marketing Director at Euro RSCG 4D where he led marketing and new business on a European scale. Among his successes, he secured relationships with key brands that included Unilever, Adidas and Danone. He also served as the Global Brand Director on Unilever. Less recently, he worked for Euro RSCG group after selling Hayes Partners, a marketing agency to Middleberg Euro RSCG in 1999. Hayes became General Manager of Middleberg Euro RSCG and went on to work for Euro RSCG Worldwide as Senior Vice President, Marketing Services. His entrepreneurial approach is responsible for a number of digital communications milestones. He has been featured in numerous press outlets that include CNN, The New York Times, AdWeek, and AdAge.
Hayes is the founder and director of the integrated marketing institute and co-director of the digital marketing institute at New York University.
Specialties: New business development, agency marketing, Social media, mobile marketing, grassroots marketing, WOM, public relations, search marketing. 
Chief Marketing Officer
Calgary, Canada
January 2014 - February 2015 (1 year 1 month)
Marketing, public relations, service offering, new business.
Managing Director, Global New Business
Brooklyn, United States
July 2012 - January 2014 (1 year 6 months)
Chief Marketing Officer, North America
New York, United States
October 2010 - July 2012 (1 year 9 months)
Managing Partner, Global New Business Development
New York, United States
October 2010 - July 2012 (1 year 9 months)
Member of Global Executive Committee
Founder
Barc Skincare
2004 - 2012 (8 years)
Oversee marketing and new business. Also ran Unilever and Kraft Foods accounts.
Director, Marketing
Euro RSCG 4D
June 2008 - October 2010 (2 years 4 months)
Oversee marketing and new business. Also ran Unilever and Kraft Foods accounts.

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