Jyrki Poutanen
Chief Creative Officer \ Partner at TBWA\Helsinki
Helsinki, Finland
BaşlıkFake Romani Experiment
Haftanın
Kampanya Fake Romani Experiment
Reklamcı Diak (Diaconia University of Applied Science)
Marka Diak
İlk Yayınlanma Tarihi 2019
Sektör Colleges, Universities & Education Centers
hikaye The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
Medya Türü Public Relations
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Yaratıcı Yönetmen
Yaratıcı Yönetmen
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Chief Executive Officer (CEO)
Yaratıcı Ajans Başkanı
Creative Content Strategist
Creative Content Strategist
Proje Sorumlusu
Insight Analyst
Medya Direktörü
Senior Creative
Media Team
Media Team
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Influencer
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