Amanda Feve

Amanda Feve

Partner, Chief Strategy Officer at Anomaly
Amsterdam, Netherlands


Amanda Fève is the Chief Strategy Officer of Anomaly, Amsterdam, where she partners with clients to define how brands communicate and behave to unlock growth in an increasingly complicated and cluttered world. Since joining Anomaly in 2012, Amanda has led the strategic thinking on clients including Converse, Johnnie Walker, T-Mobile and IKEA.

Amanda started her career in New York at the height of the dot-com boom, spent seven years in London expanding her Franco-American worldview, and put down firm roots in Europe when she moved to Amsterdam in 2010. In her time at JWT, BBH, and Wieden & Kennedy, she has helped create campaigns for every continent but Antarctica for clients such as Coca-Cola, Barclaycard, Vodafone, Domino's Pizza, Diesel, Kellogg's, Kleenex, Unilever, KFC, Listerine, Tanqueray, and more, picking up some lions, pencils and other prizes along the way.

She is a strong proponent of effectiveness, having won an IPA Effectiveness award and helped BBH to win IPA Effectiveness Agency of the Year (2008) and APG Strategy Agency of the Year (2009). And she is an avowed nerd, who thrives on the endless opportunities for learning that a career in strategy creates.


Partner, Chief Strategy Officer
December 2012 - Present (7 yıl 8 ay)
Wieden + Kennedy
June 2010 - November 2012 (2 yıl 5 ay)
Happily traded in a big title to join a small department where the work came first. Led strategy for Coca-Cola across the network, learning a lot about happiness and Brazilian football along the way, as one of the biggest projects that I worked on (starting in 2011?!) was the 2014 World Cup. In addition to Coca-Cola, I also led the strategy on new business wins Powerade and Intel, and made some (admittedly small and behind-the-scenes) contributions to P&G's brilliant 'Proud Sponsor of Moms' campaign. I was lucky enough to spend time in every office bar New Delhi and Tokyo, and in each I met amazing people doing amazing things. Also spent a lot of time on planes. Probably too much.
Planning Director
London, United Kingdom
January 2005 - May 2010 (5 yıl 4 ay)
Our objective is effectiveness. Our strategy is creativity. I may have left BBH, but those words will stick with me always. Put theory into practice on Johnnie Walker, Barclaycard, Unilever, KFC, and Vodafone. Picked up a Bronze IPA award that helped BBH win IPA Effectiveness Agency of the Year (2008), and enjoyed it so much that I helped lead BBH to APG Strategy Agency of the Year (2009) and spearheaded all of the agency's 2010 IPA entries as well. Worked with and learned from a host of good and nice people.
Account Planner
2000 - 2006 (6 yıl)
I cut my teeth as a planner at JWT working on brands like Listerine, Domino's, Kleenex, Kellogg's, Tanqueray, Cîroc, J&B, and Tourism Ireland, among others. Working on global accounts from New York gave me a bit of Wanderlust, and I relocated in London at the end of 2003. I intended to stay for two years, but fell in love with London and ended up living there until 2010.
Bright Sun Consulting
July 1999 - July 2000 (1 yıl)


BA, International Relations

1995 - 1999 (4 yıl)

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