| Başlık | Live Looks |
| Haftanın | BBDO New York |
| Kampanya | Live Looks |
| Reklamcı | Macy's, Inc. |
| Marka | Macy's |
| Posted | Kasım 2018 |
| Sektör | Department Stores, Supermarkets |
| hikaye | Instagram recently added a new feature to Live allowing two users to share a livestream, splitting the phone screen into a top and a bottom half. Until now, the feature had only been used for casual conversation. Macy’s hacked the feature by turning it into a styling tool. During our live event, Live Looks, we invited fashion-forward influencers to join Macy’s livestream wearing an item from their wardrobe. Our Fashion Office style experts then matched the guests’ items with the latest spring fashion from Macy’s. If someone needed help styling their leather pants, viewers would see the pants on the bottom screen, while a model wearing the recommended shirt was on the top screen. The model and guest lined up their bodies using both screens, so each guest could see how the completed look could work with their style. The team also discussed ideas for accessorizing each complete look. |
| Medya Türü | İnteraktif |
| Worldwide Chief Creative Officer | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Danilo Boer |
| Yaratıcı Yönetmen | Marcos Kotlhar |
| Yaratıcı Yönetmen Ortağı | Joao Unzer |
| Yaratıcı Yönetmen Ortağı | Roberto Danino |
| Sanat Yönetmeni | Sho Matsuzaki |
| Director of Integrated Production | David Rolfe |
| Prodüksiyon Sorumlusu | James Young |
| Prodüksiyon Şirketi Prodüktör | Mike Woodall |
| Group Communications Planning Director | Yin Chung |
| Communications Planner | Julie Naidu |
| Proje Sorumlusu | Noreen Masih |
| Müşteri Temsilcisi | Corey Cirillo |
| Müşteri Temsilcisi | Justin Perrelli |
| Müşteri Temsilcisi | Clare Driggs |
| Müşteri Temsilcisi | Maddy Bell |
| Influencer Manager | Lucy Bennett |
| Yönetmen | Angela Summer |
| Görüntü Yönetmeni | Alyssa Faden |
| Prodüksiyon Sorumlusu | Michael Gentile |
| Studio Producer | AJ Rowe |
| Prodüktör | Brendan McHugh |
| Editör | Alex Lubars |
| Prodüksiyon Şirketi Prodüktör | Luke Butler |
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