Boots Healthcare - "Moment of Truth"

Mother London

Mother London London , United Kingdom

13477

Başlık	Moment of Truth
Haftanın	Mother London
Kampanya	Moment of Truth
Reklamcı	The Boots Company
Marka	Boots Healthcare
Posted	Haziran 2008
Sektör	Retail, Distribution & Restaurants
Slogan	Get beach gorgeous,
felsefe	The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, theyll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.
Medya Türü	Television
Süre	70 seconds
Market	United Kingdom
Prodüksiyon Şirketi	Anonymous Content
Yaratıcı Yönetmen	Robert Saville
Yaratıcı Yönetmen	Mark Waites
Yaratıcı Yönetmen	Damon Collins
Reklam Yazarı	Hermeti Balarin
Sanat Yönetmeni	Ana Balarin
Ajans Prodüktörü	Angela Eleini
Ajans Prodüktörü	Mike Clear
Prodüksiyon Şirketi	Exit Films
Prodüktör	Chris Barrett
Prodüktör	Karen Sproul
Yönetmen	Garth Davies
Post Prodüksiyon	The Mill London