British Lung Foundation - "The (un)Clean Air Act"

McCann London

McCann London London, United Kingdom

Ödüller

9197

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: British Lung Foundation
Ülke: United Kingdom

Reklamcı: British Lung Foundation

Başlık	The (un)Clean Air Act
Haftanın	McCann London
Kampanya	The (un)Clean Air Act
Reklamcı	British Lung Foundation
Marka	British Lung Foundation
İlk Yayınlanma Tarihi	2018
Sektör	Institutional/Public Interest/Non-Profit Org.
felsefe	In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Medya Türü	Poster
Yaratıcı Ajans Başkanı	Rob Doubal
Yaratıcı Ajans Başkanı	Laurence Thomson
Yaratıcı Yönetmen	Jamie Mietz
Yaratıcı Yönetmen	Sanjiv Mistry
Sanat Yönetmeni	William Cottam
Reklam Yazarı	James Crosby
Account Manager	Rohin Lalli
Director of Communications	Katya Escala
Head of New Business	Elizabeth Bernstein
Proje Sorumlusu	Paul Gillespie
Head of Art	Dan Howarth
Deputy Head of Art	Lisa Carrana
Designer	Matthew Thomas
Designer	Jonathan Harper
Designer	Nazima Motegheria
Chief Production Officer EMEA	Sergio Lopez
Lead Executive Producer	Sophie Chapman-Andrews
Prodüksiyon Sorumlusu	Duncan Groves
Head of Studio	Ellis Faint
Basılı Malzeme Prodüktörü	Liam White
Studio Imaging Director	john martin