Xbox - "The Rough Guide to Xbox"

McCann London

McCann London London, United Kingdom

9788

Marka: Xbox
Ülke: United Kingdom

Reklamcı: Microsoft

Başlık	The Rough Guide to Xbox
Haftanın	McCann London
Kampanya	The Rough Guide to Xbox
Reklamcı	Microsoft
Marka	Xbox
İlk Yayınlanma Tarihi	2020 / 1
Sektör	Video Games/Consoles
felsefe	Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass. The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.
Medya Türü	Branded Book
President & Chief Creative Officer	Rob Doubal
President & Chief Creative Officer	Laurence Thomson
Yaratıcı Yönetmen	Jamie Mietz
Yaratıcı Yönetmen	Sanjiv Mistry
Senior Creative	Jim Nilsson
Senior Creative	Jacob Bjordal
Yönetmen	Jim Nilsson
Yönetmen	Jacob Bjordal
Senior Creative	Juan Peirano
Senior Creative	Hetu Negri
Head of Strategy	Karen Crum
Senior Planner	James Appleby
Head of Art	Dan Howarth
Tasarımcı	Matthew Thomas
Tasarımcı	Angelika Juszczyk
Project Director	Clare Prager
Proje Sorumlusu	Anna Curtis
Senior Project Manager	Hannah Graff
EVP and CCO	Rob Smith
Managing Partner	Sailesh Jani
Senior Account Director	Nicole Robinson-Spaude
Müşteri Direktörü	Melanie Vickers
Müşteri Temsilcisi	Anastasia Imam
Müşteri Temsilcisi	Eloise Thompson
Chief Production Officer	Sergio Lopez
Prodüksiyon Sorumlusu	Kin-man Ly
Head of Studio	Ellis Faint
Prodüktör	Alex Dougan
Junior Producer	Aurelija Salickaite
Basılı Malzeme Prodüktörü	Steve Tester
Prodüktör	Jamie Cooper
Yönetmen	Ben Twiston-Davies
Prodüksiyon Şirketi	Fire without Smoke
Post Prodüksiyon	Craft London
Publishing	Rough Guides
Partnerships Agency	MIAI
PR Agency	Assembly