Museum of Contemporary Art - "Museum of Contemporary Art"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Ödüller

8897

Marka: Museum of Contemporary Art
Ülke: Canada

Reklamcı: Museum of Contemporary Art

Başlık	Museum of Contemporary Art
Haftanın	Leo Burnett Toronto
Kampanya	Museum of Contemporary Art
Reklamcı	Museum of Contemporary Art
Marka	Museum of Contemporary Art
İlk Yayınlanma Tarihi	2019
Sektör	Museums & Monuments
felsefe	Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently. To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum. The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
Medya Türü	Packaging, Branding & Design
Süre	120 seconds
Yaratıcı Ajans Başkanı	Judy John
Creative Director	Lisa Greenberg
Creative Director	Steve Persico
Creative Director	Anthony Chelvanathan
Reklam Yazarı	Steve Persico
Sanat Yönetmeni	Anthony Chelvanathan
Design Director	Man Wai Wong
Design Director	Ryan Crouchman
Designer	Man Wai Wong
Designer	Jeff Watkins
Illustrator	Hanna Tapang
Developer	Karen Steinberg
Agency Production Director	Franca Piacente
Agency Producer	Tania Gaudio
Agency Producer	Sabrina DeLuca
Agency Producer	Alex Postans
Print Producer	Carly Price
Group Account Director	Allison Litzinger
Group Account Director	Allison Ballantyne
Müşteri Temsilcisi	Dorota Wierzbicki
Müşteri Süpervizörü	Milly Benko
Müşteri Süpervizörü	Wendy Richardson
Planner	Tahir Ahmad
Photographer	Mike Tjioe