Alberto Lopes
Partner and Executive producer at VetorZero/Lobo
São Paulo, Brazil
BaşlıkBad Ideas
Haftanın
Kampanya Bad Ideas
Reklamcı CCR
Marka CCR
İlk Yayınlanma Tarihi
Sektör Others
felsefe Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.
In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case.
Medya Türü Web Film
Süre
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