Silk - "My Pool"

Fallon

Fallon Minneapolis, United States

15225

Marka: Silk
Ülke: United States

Reklamcı: Danone Wave

Başlık	My Pool
Haftanın	Fallon
Kampanya	Progress is Perfection
Reklamcı	Danone Wave
Marka	Silk
İlk Yayınlanma Tarihi	2018 / 1
Sektör	Milk & Milk Based
hikaye	Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Medya Türü	Television
Süre	30 seconds
Renklendirme	MPC LDN
Prodüksiyon Şirketi	Imperial Woodpecker
Reklam Yazarı	Simon Roseblade
Sanat Yönetmeni	Jay Morrison
Planning Partner	Chad Koehnen
Integrated Producer	Erin Kirby
Prodüktör	Pat Sidoti
Head of Business Affairs Manager	Brendan Lawrence
Digital Director	Matt Benka
Yaratıcı Yönetmen	Rick Utzinger
Yaratıcı Ajans Başkanı	Jeff Kling
Business Leader	Jordan Hoffarber
Müşteri Süpervizörü	Natalie Harrison
Müşteri Temsilcisi	Julia Frayne
Sound Designer	Jeff Payne
Ses Prodüktörü	Maddee Bonniot
Sound Design and Mix	Ben Freer
Assistant Mixer	Andrew Smith
Prodüksiyon Sorumlusu	Melissa Elston
Ses Post Prodüksiyon	Eleven Sound
Offline Post Producer	Rebecca Jameson
Yönetici Direktör	Damian Stevens
Prodüktör	Kirsten Thon-Webb
Prodüksiyon Sorumlusu	Crissy DeSimone
Editör	Will Hasell
Editing Şirketi	Arcade Edit
Assistant Editor	Tessa Malsam
VFX Company	Timber
Prodüktör	James L. Reid
Flame Assistant	Brandon Harden
Flame Assistant	Brack Hightchew
Flame Artist	Chris Homel
Prodüksiyon Sorumlusu	Sabrina Elizondo
Yönetmen	Jon Lorenz
Yaratıcı Yönetmen	Jonah Hall
Yaratıcı Yönetmen	Kevin Lau
Color Producer	Rebecca Boorsma
Renkçi	Mark Gethin
2D Artist	Zach Carnes
Prodüktör	Anita Wetterstedt
Executive Producer / Managing Partner	Doug Halbert
Prodüksiyon Sorumlusu	Charlie Cocuzza
Görüntü Yönetmeni	Mihai Malaimare Jr.
Yönetmen	Stacy Wall