Başlık | On Marketing |
Haftanın | DDB Worldwide |
Kampanya | Bleach Means Clean |
Reklamcı | The Clorox Company |
Marka | The Clorox Company |
İlk Yayınlanma Tarihi | 2015 / 5 |
Sektör | Cleaning Products, Soaps, Detergents |
Slogan | Bleach Means Clean |
hikaye | Saturday Night Live alum, Nora Dunn, returns in Clorox’s “Bleach Means Clean” campaign created by DDB California. The Actress and Comedian stars as a no-nonsense Bleach ambassador in Clorox’s campaign, which sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner. |
Medya Türü | Television & Cinema |
Süre | |
Prodüksiyon Şirketi | Arts and Sciences |
Grup Yaratıcı Direktörü | Jim Bosiljevac |
Reklam Yazarı | Tim Stier |
Reklam Yazarı | Todd Taber |
Prodüksiyon Sorumlusu | Mark Tobin |
Group Account Director | Rebecca Hines |
Director Strategic Planning | Kate Walters |
Müşteri Süpervizörü | Alan Wang |
Müşteri Temsilcisi | Eleanor Fisher |
Editör | Dave Anderson |
Müzik | Four Big Watts |