Başlık | #SnackHolidays |
Haftanın | HUMANSEVEN |
Kampanya | #SnackHolidays |
Reklamcı | Transavia |
Marka | transavia.com |
Posted | Nisan 2015 |
Sektör | Transport, Travel and Tourism |
hikaye | lease outline why this entry is appropriate to Direct Marketing. Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays. No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1.Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it's never been easier to travel! Creative Execution Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
Medya Türü | Television |
Süre | |
Yaratıcı Yönetmen | Gilbert Scher |
Sanat Yönetmeni | Julien Doucet |
Reklam Yazarı | Lilian Moine |
Prodüksiyon Şirketi | Hercules HRCLS |
Yaratıcı Yönetmen | Luca Cinquepalmi |
Yaratıcı Yönetmen | Marco Venturelli |
Yönetici Direktör | Elisabeth Billiemaz |
Müşteri Temsilcisi | Aurore Cornen |
Marketing Manager | Stéphanie Pigaglio |
Marketing Manager | Lisa Donnadieu |
Head of TV | Christopher Thiery |
Ajans Prodüktörü | Sarah Bouadjera |
Yönetmen | Juien Bouvet |
Prodüksiyon Sorumlusu | Maxime Bouyer |
Ses | Benoit DUNAIGRE |
Sanat Yönetmeni | Tristan Lecuyer |
Editör | Pierre Laisné |
Digital Project Manager | Romain Cialdella |
Digital Project Manager | Sandrine Lafont |