Groupama - "Safest Route"

Marcel

Marcel Paris, France

37246

Başlık	Safest Route
Haftanın	Marcel
Kampanya	Safest Route
Reklamcı	Groupama
Marka	Groupama
İlk Yayınlanma Tarihi	2017 / 5
Sektör	Insurance
hikaye	Groupama and Marcel Agency, are launching LeTrajetLePlusSur.fr / TheSafestRoute.fr, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous.
Medya Türü	İnteraktif
Süre	138 seconds
Daha fazla bilgi	www.LeTrajetLePlusSur.fr
Prodüksiyon Şirketi	Prodigious
Communications Director	Sylvain Burel
Brand Manager	Antoine Stattner
Brand Communications Manager	Perle Sun
Chief Executive Officer (CEO)	Charles Georges-Picot
Chief Executive Officer (CEO)	Pascal Nessim
Creative Chairman	Anne de Maupeou
Chief Creative Director	Dimitri Guerassimov
Yaratıcı Ajans Başkanı	Fabien Teichner
Yaratıcı Yönetmen	Remy Aboukrat
Reklam Yazarı	Valéry du Peloux
Sanat Yönetmeni	Youri Guerassimov
Digital Art Director	Eulalia Bartolomeu
Managing Partner	Nicolas Lévy
Managing Partner	Blandine Mercier
Müşteri Direktörü	Alexandre Kobylko
Proje Sorumlusu	Valentin Moreau
Proje Sorumlusu	Lucas Sengler
Strateji Planlamacı	Sarah Lemarié
Social Media Manager	Nicolas Plasmondon
Chief Technology Officer	Louis Da Silva
Prodüksiyon Şirketi	Kuest Prod
Editör	Mikael Arslanyan