Mirinda - "Comparison Adds Pressure #ReleaseThePressure (1mn40)"

BBDO India

BBDO India Gurgaon, India

5590

Başlık	Comparison Adds Pressure #ReleaseThePressure (1mn40)
Haftanın	BBDO India
Kampanya	#RELEASETHEPRESSURE
Reklamcı	PepsiCo Inc.
Marka	Mirinda
Posted	Kasım 2018
Sektör	Soft Drinks, Tonics
hikaye	In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure.
Medya Türü	Web Film
Yaratıcı Ajans Başkanı	Josy Paul
Chief Executive Officer (CEO)	Ajai Jhala
President	Rajesh Sikroria
Yaratıcı Yönetmen	Ritu Sharda
Yaratıcı Yönetmen	Anunay Rai
Sanat Yönetmeni	Natasha Mehra
Reklam Yazarı	Gaurangi Aakancha
Müşteri Temsilcisi	Gireesh Gupta
Müşteri Temsilcisi	Proteek Dey
Müşteri Temsilcisi	Radheyshyam Kesari
Strateji Planlama	Ninad Satpute
Strateji Planlama	Rashi Jain
Prodüktör	Manoj Yogi