| Başlık | Chocolatier |
| Haftanın | Lowe |
| Kampanya | Got Chocolate Milk? |
| Reklamcı | America's Dairy Farmers |
| Marka | Milk |
| Posted | Temmuz 2002 |
| Ürün | Chocolate Milk |
| Sektör | Milk & Milk Based |
| Slogan | Got chocolate milk? |
| Sorun | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
| Medya Türü | Television |
| Süre | |
| Market | United States |
| Editing Şirketi | MacKenzie Cutler |
| Müzik | Duotone Audio Group |
| Yaratıcı Yönetmen | Tony Granger |
| Sanat Yönetmeni | Alex Lea |
| Grup Yaratıcı Direktörü | David "Nobby" Nobay |
| Reklam Yazarı | Kevin Brady |
| Reklam Yazarı | Richard Wallace |
| Yönetmen | Rocky Morton |
| Prodüksiyon Şirketi | Morton Jankel Zander (MJZ) |
| Prodüksiyon Şirketi | MJZ |
| Görüntü Yönetmeni | Harris Sevides |
| Prodüktör | Deborah Kent |
| Ajans Prodüktörü | Kelly Fagan |
| Editör | David Koze |
| Ses Tasarım Şirketi | Tim Barnes |
| Ses Tasarım Şirketi | Quake Basket |
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