Alex Grieve
Global & London CCO at BBH
London, United Kingdom
BaşlıkCurrency
Haftanın
Kampanya The Plastic Oceans
Reklamcı LADBible
Marka LADBible
İlk Yayınlanma Tarihi 2018
Sektör Institutional/Public Interest/Non-Profit Org.
felsefe 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it.

We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign.

As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
Medya Türü Packaging, Branding & Design
Media Company
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Creative
Creative
Agency Producer

People related to this work

İlgili reklamlar

Trending

Create a free Talent profile and become a member of AdForum

Get Started