| Başlık | Shotgun |
| Haftanın | BBH |
| Kampanya | Giving Children Back Their Future - Barnado's Charity |
| Reklamcı | Barnardo's |
| Marka | Barnardo's |
| Posted | Kasım 2002 |
| Ürün | Charity |
| Sektör | Public Safety, Health & Hygiene |
| felsefe | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Medya Türü | Newspaper |
| Market | United Kingdom |
| Yaratıcı Yönetmen | John O'Keefe |
| Yaratıcı Ekip | Alex Grieve |
| Yaratıcı Ekip | Adrian Rossi |
| Reklam Sorumlusu | Andrew Nebel |
| Fotoğrafçı | Nadav Kander |
| Strateji Planlamacı | Dan Goldstein |