IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Belgium

6757

Marka: IKEA
Ülke: Belgium

Reklamcı: IKEA

Başlık	Réveillez votre living
Haftanın	DDB Brussels
Kampanya	Réveillez votre living
Reklamcı	IKEA
Marka	IKEA
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Home Appliances, Furniture & Gardening
felsefe	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Sorun	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Medya Türü	Television
Süre	75 seconds
film müziği	It’s A Beautiful Day – Queen
Prodüksiyon Şirketi	CZAR
Yaratıcı Yönetmen	Dieter De Ridder
Yaratıcı Ekip	Antoinette Ribas
Yaratıcı Ekip	Grégory Ginterdaele
Müşteri Temsilcisi	Francis Lippens
Müşteri Temsilcisi	Annelies Nyns
Müşteri Temsilcisi	Maria-Laura Laubenthal
Strategist	Dominique Poncin
Strategist	Jorian Vanvossel
PR Coordinator	Kenn Van Lijsebeth
Agency TV Producer	Brigitte Verduyckt
Yönetmen	Joe Vanhoutteghem
Görüntü Yönetmeni	Grimm Vandekerckhove
Prodüktör	Lander Engels