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Chris Garbutt
Chris Garbutt
Chief Creative Officer, Global Co-President at Virtue
New York, United States
Düzelt
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BaşlıkPrinceland (Website)
Haftanın
Kampanya Princeland
Reklamcı Mondelez International
Marka Prince
İlk Yayınlanma Tarihi 2013 / 10
Sektör Biscuits, Bread, Crispbread
hikaye SUMMARY :
 
Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
Medya Türü Branded Content
Market France
Daha fazla bilgi http://www.luprinceland.com
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Ajans Prodüktörü
Ajans Prodüktörü
Yönetmen
Yönetmen
Prodüksiyon Şirketi
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Sorumlusu
Reklam Sorumlusu
Reklam Sorumlusu
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Strateji Planlamacı
Strateji Planlamacı

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