| Başlık | Couch Converter |
| Haftanın | Ogilvy Paris |
| Kampanya | Couch Converter |
| Reklamcı | Nestlé Waters |
| Marka | Vittel |
| Posted | Temmuz 2014 |
| Sektör | Mineral, Sparkling & Bottled Waters |
| felsefe | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Chris Garbutt |
| Yaratıcı Yönetmen | Thierry Chiumino |
| Yaratıcı Yönetmen | Fred Levron |
| Sanat Yönetmeni | Chris Rowson |
| Sanat Yönetmeni | Bruno Bicalho Carvalhaes |
| Reklam Yazarı | Antoine Gauquelin |
| Prodüktör | Antoine Bagot |
| Müşteri Direktörü | Antoine Petit |
| Müşteri Temsilcisi | Jane Crobeddu |
| Strateji Planlamacı | Ivan Pejcic |
| Prodüksiyon Şirketi | Fighting Fish |
| Ses Tasarım Şirketi | Comptoir Du Son Et Des Images |
| Reklam Sorumlusu | Muriel Koch |
| Reklam Sorumlusu | Maud Ampollini |
| Reklam Sorumlusu | Guillaume Gachet |
| Reklam Sorumlusu | Marie Cécile Pelle Lancien |
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