| Başlık | Butter the Food. Butter the Mood |
| Haftanın | Engine UK |
| Kampanya | Butter the Food. Butter the Mood |
| Reklamcı | Fonterra Brands |
| Marka | Anchor Butter |
| İlk Yayınlanma Tarihi | 2022 / 1 |
| Sektör | Butter |
| felsefe | Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better. The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events. Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats. The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile. |
| Medya Türü | Television |
| Süre | |
| Ses | Wave Studios |
| Yaratıcı Ajans Başkanı | Billy Faithfull |
| Yaratıcı Yönetmen | Steve Hawthorne |
| Yaratıcı Ekip | Ollie Agius |
| Yaratıcı Ekip | Pete Ioulianou |
| Head of Film | Melody Sylvester |
| Head of Strategy | Liz Baines |
| Senior Strategist | Kath Morris |
| Account Management | Rich Williams |
| Account Management | Megan Seaby |
| Account Management | Madison Bolton |
| Prodüksiyon Sorumlusu | Bradley Woodus |
| Prodüktör | Zoe Lynch |
| Proje Sorumlusu | Sophie Richaume |
| Fotoğrafçı | Joe Giacomet |
| Prodüksiyon Şirketi | Blinkink |
| Yönetmen | Joseph Mann |
| Prodüktör | Josh Smith |
| Prodüksiyon Sorumlusu | Bart Yates |
| Editör | Max Windows |
| Editing Şirketi | Stitch |
| Post Prodüksiyon | Freefolk |
| Sound Designer | Tony Rapaccioli |
| Görüntü Yönetmeni | Alex Barber |
| Media planning/buying | Carat |
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