Arla Skyr - "The Messenger"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

Ödüller

24579

Marka: Arla Skyr
Ülke: United Kingdom

Reklamcı: Arla Foods

Başlık	The Messenger
Haftanın	Wieden+Kennedy
Kampanya	Arla Skyr - The Messenger
Reklamcı	Arla Foods
Marka	Arla Skyr
İlk Yayınlanma Tarihi	2015 / 4
Sektör	Yogurt
hikaye	W+K London introduces Icelandic yogurt brand Arla Skyr to the UK with the 90-second spot “The Messenger.”
felsefe	The titular character is a young boy who delivered messages from the only telephone of a small Icelandic town in 1968. “Many say that the boy’s efficiency is the reason the town had only one telephone until 1978″ the narrator explains. Blink and you’ll miss the first nod to the product the spot is promoting around the 40 second mark, as the boy takes a quick break for a bowl of yogurt before running off again. Near the end of the spot, the agency finally ties things together when the narrator says, “However far he went, he was never far from a bowl of skyr…and that’s just as true today,” as the next shot shows the boy as a middle aged man. The spot’s whimsical narrative, dry humor and pastel color palette vaguely recall Wes Anderson, and while it takes its time getting around to introducing the brand, the prolonged introduction serves to reinforce the brand as “Iceland’s yogurt,” which is a large part of what makes it unique. “The Messenger” does a lot to build a charming portrait of Icelandic perseverance, one W+K hopes will stick with people when they’re in the grocery aisle.
Medya Türü	Television
Süre	90 seconds
Editing Şirketi	Final Cut
Editing Şirketi	Final Cut
Özel Efektler	MPC LDN
Yönetmen	Dougal Wilson
Prodüksiyon Şirketi	Blink London
Editör	Joe Guest
Yaratıcı Yönetmen	Dave Day
Yaratıcı Yönetmen	Larry Seftel
Sanat Yönetmeni	Thom Whitaker
Sanat Yönetmeni	Danielle Noel
Reklam Yazarı	Thom Whitaker
Reklam Yazarı	Danielle Noel
Yaratıcı Yönetmen	Tony Davidson
Yaratıcı Yönetmen	Iain Tait
Prodüktör	Danielle Stewart
Müşteri Direktörü	Katherine Napier
Müşteri Direktörü	Will Hunt
Müşteri Temsilcisi	Maria Kofoed
Müşteri Temsilcisi	Head of Digital Design
Strateji Planlama	Theo Izzard-Brown
Strateji Planlama	Rachel Hamburger
Ajans Prodüktörü	Matthew Ellingham
Creative Producer	Michael Winek
Prodüksiyon Şirketi	Blink London
Prodüksiyon Sorumlusu	James Studholme
Prodüktör	Ewen Brown
Görüntü Yönetmeni	Karl Oskarsson
Post Prodüksiyon	Julie Evans
Post Prodüksiyon	Executive Post Producer
Flame Artist	Tom Harding
Renkçi	Jean-Clément Soret
Ses Tasarım Şirketi	Anthony Moore