Adrian Botan
Chief Creative Officer Europe at McCann
London, United Kingdom
BaşlıkBeer Heroes
Haftanın
Kampanya Beer Heroes
Reklamcı Ubrew
Marka Ubrew
İlk Yayınlanma Tarihi 2019 / 5
Sektör Beers, Ciders, Lagers
hikaye Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
felsefe Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.
Medya Türü Web Film
Süre
Daha fazla bilgi https://www.beerheroeswanted.com
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Creative Director, Copywriter
Proje Sorumlusu
Head of Copywriting
UX Designer
Digital Art Director
Digital Art Director
Social Content Manager
Head of Social Media
Digital Director
Creative President
3D Artist
Head of Strategy
Prodüksiyon Şirketi
Yönetmen
Görüntü Yönetmeni
Prodüktör
Prodüksiyon Sorumlusu

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started