Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italy
BaşlıkDiesel Haute Couture FW18
BriefThe film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Haftanın
Kampanya Ha̶u̶te Couture FW18
Reklamcı Diesel
Marka Diesel
İlk Yayınlanma Tarihi 2018 / 9
Sektör Apparel, Fashion & Footwear
hikaye This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Medya Türü Web Film
Süre
Prodüksiyon Şirketi
Renklendirme
Post Prodüksiyon
Global Chief Creative Officer
Chief Executive Officer (CEO)
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Head Of Planning
Strateji Planlamacı
Prodüktör
Prodüktör
Sanat İşleri Satın Alma Sorumlusu
Designer
Client Services Director
Client Services Director
Müşteri Süpervizörü
Head of Social Media
Social Media Manager
Yönetmen
Prodüksiyon Sorumlusu
Prodüksiyon Şirketi Prodüktör
Görüntü Yönetmeni
Fotoğrafçı
Editör
Renkçi
Post Prodüksiyon
Müzik
Music Supervision

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