Başlık | Diesel Haute Couture FW18 |
Brief | The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance. |
Haftanın | Publicis Italy |
Kampanya | Ha̶u̶te Couture FW18 |
Reklamcı | Diesel |
Marka | Diesel |
İlk Yayınlanma Tarihi | 2018 / 9 |
Sektör | Apparel, Fashion & Footwear |
hikaye | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
Medya Türü | Web Film |
Süre | |
Prodüksiyon Şirketi | Stink Films |
Renklendirme | The Mill New York |
Post Prodüksiyon | MPC LDN |
Global Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Cristiana Boccassini |
Yaratıcı Yönetmen | Thiago Cruz |
Yaratıcı Yönetmen | Mihnea Gheorghiu |
Yaratıcı Yönetmen Ortağı | Simone Di Laus |
Reklam Yazarı | James Andrews |
Sanat Yönetmeni | Alex Eftimie |
Reklam Yazarı | Anton Michael Kuerschner |
Head Of Planning | Bela Ziemann |
Strateji Planlamacı | Monica Radulescu |
Prodüktör | Francesca Zazzera |
Prodüktör | Marijana Vukomanovic |
Sanat İşleri Satın Alma Sorumlusu | Caterina Collesano |
Designer | Gianluca Chinnici |
Client Services Director | Eleni Charakleia |
Client Services Director | Barbara Pusca |
Müşteri Süpervizörü | Filippo D’Andrea |
Head of Social Media | Stefano Perazzo |
Social Media Manager | Doina Tatu |
Yönetmen | Jovan Todorovic |
Prodüksiyon Sorumlusu | Blake Powell |
Prodüksiyon Şirketi Prodüktör | Natalie Jacobson |
Görüntü Yönetmeni | Christophe Collette |
Fotoğrafçı | Vitali Gelwich |
Editör | Milena Petrovic |
Renkçi | Mikey Rossiter |
Post Prodüksiyon | Ryan Hancocks |
Müzik | Sizzer |
Music Supervision | Michael Bertoldini |