Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italy
BaşlıkNescafé Reconnect
Haftanın
Kampanya Nescafé Reconnect
Reklamcı Nescafé
Marka Nescafé
İlk Yayınlanma Tarihi
Sektör Coffee, Tea, Chocolate Drinks, Breakfast Drinks
hikaye While there’s no cure for Alzheimer’s, Nescafe set out to predict and prevent the disease with memory stimulation that reconnects seniors with loved ones. Knowing that 70% of seniors now using Internet on a daily basis, Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. “Hey Grandpa, do you remember this place?” pops up on screen with a photo. In one click, seniors can reply to the sender, recreate contact, and stimulate their memories.


Seventy percent of seniors hop online on a daily basis, making it the perfect medium to reach out to this community with a clever campaign. Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. When users click on popup photos, they can instantly reply their loved one’s message. Not only does this campaign create a social bond between generations, but regularly training and stimulating the memory can help prevent the first symptoms of Alzheimer’s disease.

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Yaratıcı Yönetmen
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Creative
Creative
Creative
Executive Director
International Business Director
Müşteri Temsilcisi
Digital Project manager
Digital Project Executive
President & CEO production France
Head of TV production
Producer
Producer
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Technical manager

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