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Bruno Bertelli
Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italy
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BaşlıkThe (RE) collection 3
Haftanın
Kampanya The (RE) collection
Reklamcı Diesel
Marka Coca-Cola/Diesel
PostedEylül 2019
Sektör Clothing
hikaye (ana dil) URL: https://dieselbin.store/
 
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. 
 
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. 
 
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