Standard Bank - "Peugeot"

TBWA\Hunt\Lascaris Johannesburg

TBWA\Hunt\Lascaris Johannesburg Johannesburg, South Africa

6509

Başlık	Peugeot
Haftanın	TBWA\Hunt\Lascaris Johannesburg
Kampanya	Achiever - Standard Bank
Reklamcı	Standard Corporate & Merchant Bank
Marka	Standard Bank
Posted	Ağustos 2004
Ürün	Achiever Plan
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	Utilising existing upmarket aspirational brands we placed fake credit card slips and signed cheques onto full page existing ads. The credit card slips and signed cheques were made out to the brand being advertised.
felsefe	This case aims to demonstrate how Standard Bank managed to regain the high-ground through differentiated communications.
Sorun	There are four major banks in South Africa, all competing for the upwardly mobile Achiever market. Standard Bank was the first to introduce a bundled credit offering catering for this market. However, the other major banks followed suit by offering similar products sending the market into a parity lull.
Sonuç	The campaign was not only groundbreaking but also managed to achieve phenomenal results not only creating a huge amount of talkability but also helped the sales increase up by 400%.
Medya Türü	Magazine
Süre	50 seconds
Market	South Africa
Yaratıcı Yönetmen	Sandra deWitt
Reklam Yazarı	Cindy Lee
Sanat Yönetmeni	Lapeace Kakaza
Prodüksiyon Şirketi	Beith Digital
Strateji Planlamacı	Nala Dhlamini
Müşteri Direktörü	Avril Van der Merwe
Group Account Director	Susan Ferguson
Yaratıcı Grup Başkanı	Lapeace Kakaza
Reklam Sorumlusu	Jenny Pheiffer