Paul Nelson
President at Brown-Forman Corporation
Wayzata, United States
BaşlıkGentleman Jack
Haftanın
Kampanya Gentleman Jack
Reklamcı Jack Daniel's
Marka Jack Daniel's
İlk Yayınlanma Tarihi 2017 / 6
Sektör Spirits, Fortified Wines
hikaye Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.


Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.


The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand.
Medya Türü Television
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