Scot Crane
Editör at The Quarry
London, United Kingdom
BaşlıkBirthday Candle
Haftanın
Kampanya Let's Do This Again - Diageo
Reklamcı Diageo
Marka Bailey's
İlk Yayınlanma Tarihi 2010 / 10
Sektör Alcoholic
Slogan Let's do this again
hikaye We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again."
felsefe The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential.
Medya Türü Television
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