Başlık | Birthday Candle |
Haftanın | BBH |
Kampanya | Let's Do This Again - Diageo |
Reklamcı | Diageo |
Marka | Bailey's |
İlk Yayınlanma Tarihi | 2010 / 10 |
Sektör | Alcoholic |
Slogan | Let's do this again |
hikaye | We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again." |
felsefe | The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential. |
Medya Türü | Television |
Ses | Wave Studios |
Post Prodüksiyon | Absolute Post |
Prodüksiyon Şirketi | Another Film Company |
Editing Şirketi | The Quarry |
Editör | Scot Crane |
Editör | Jonnie Scarlett |