| Başlık | Last Orders |
| Haftanın | Lowe London |
| Kampanya | Reassuringly Expensive - Stella Artois |
| Reklamcı | InBev / Labatt Brewing Company |
| Marka | Stella Artois |
| İlk Yayınlanma Tarihi | 1998 / 8 |
| Ürün | Draught, Canned and Bottled Lager |
| Sektör | Beers, Ciders, Lagers |
| Slogan | Reassuringly Expensive |
| felsefe | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Sanat Yönetmeni | Vince Squibb |
| Müşteri Temsilcisi | Harriet Bell |
| Müşteri Temsilcisi | Jeremy Bowles |
| Reklam Yazarı | Vince Squibb |
| Reklam Sorumlusu | Phil Rumbol |
| Aktör | Denis Lavant |
| Strateji Planlama | Jo Reid |
| Prodüksiyon Şirketi | Academy Films |
| Yaratıcı Yönetmen | Charles Inge |
| Reklam Yazarı | Paul Silburn |
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