Başlık | Last Orders |
Haftanın | Lowe London |
Kampanya | Reassuringly Expensive - Stella Artois |
Reklamcı | InBev / Labatt Brewing Company |
Marka | Stella Artois |
İlk Yayınlanma Tarihi | 1998 / 8 |
Ürün | Draught, Canned and Bottled Lager |
Sektör | Beers, Ciders, Lagers |
Slogan | Reassuringly Expensive |
felsefe | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Sanat Yönetmeni | Vince Squibb |
Müşteri Temsilcisi | Harriet Bell |
Müşteri Temsilcisi | Jeremy Bowles |
Reklam Yazarı | Vince Squibb |
Reklam Sorumlusu | Phil Rumbol |
Aktör | Denis Lavant |
Strateji Planlama | Jo Reid |
Prodüksiyon Şirketi | Academy Films |
Yaratıcı Yönetmen | Charles Inge |
Reklam Yazarı | Paul Silburn |