Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Switzerland
BaşlıkWolf/Sheep
BriefThe key objective of this campaign is to raise awareness of the difficulties that people with autism face when engaging in social interaction. While many of them wish to engage in social contact, such situations are extremely stressful or outright frightening to them. That’s why social contact is symbolized by two painted hands, while the depicted animals illustrate a situation of fear.
Haftanın
Kampanya Social contact can be frightening
Reklamcı Autism Forum Switzerland
Marka Autism Forum Switzerland
İlk Yayınlanma Tarihi 2017 / 12
Sektör Disease Awareness, Support Groups & Associations
Slogan Social contact can be frightening for people with autism
hikaye Autism Forum Switzerland is a nonprofit organization. Their national sensitization campaigns aim to awaken the public’s understanding for people with autism.
Medya Türü Print
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Fotoğraf / İlustrasyon
Müşteri Temsilcisi

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