Christophe Caurret
Directeur de création musique BETC Pop at BETC Paris
Paris, France
BaşlıkRebuild the World
Haftanın
Kampanya Rebuild The World
Reklamcı LEGO
Marka Lego
PostedAralık 2020
Sektör Culture, Leisure & Sport
hikaye According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Medya Türü Case Study
Prodüksiyon Şirketi
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni Ortağı
Music Creative Director
Strateji Planlamacı
Strateji Planlama
Trafiker
Music Negotiator
Creative Producer
Yönetmen
Görüntü Yönetmeni
Set Tasarımcısı

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