Başlık | Hetero |
Haftanın | Marketel |
Kampanya | Coffin - COCQ-sida |
Reklamcı | Québec Coalition Against AIDS |
Marka | COCQ-sida |
Posted | Temmuz 2004 |
Sektör | Disease Awareness, Support Groups & Associations |
Slogan | Aids - there is no mercy |
hikaye | A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin. |
felsefe | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
Sorun | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
Medya Türü | Television & Cinema |
Süre | |
Market | Canada |
Yaratıcı Yönetmen | Gilles DuSablon |
Sanat Yönetmeni | Stéphane Gaulin |
Reklam Yazarı | Linda Dawe |
Yönetmen | Dominique Malaterre |
Müşteri Direktörü | Anouk Crevier |
Ajans Prodüktörü | Sylvie Dubé |
Editör | Geoffroy Tremblay |
Görüntü Yönetmeni | Nicolas Bolduc |
Prodüksiyon Şirketi | Cinélande & Associates |
Ses Tasarım Şirketi | Studio Apollo |
Ses Prodüksiyonu | Sonart |