Abercrombie & Fitch - "This Is The Time"

The Richards Group

The Richards Group Dallas, United States

Ödüller

13480

Marka: Abercrombie & Fitch
Ülke: United States

Reklamcı: Abercrombie & Fitch

Başlık	This Is The Time
Brief	Abercrombie & Fitch wants to move beyond its sexy flesh-dominated image and take a more mature approach to its young target market. This spot features millennials as they embark on a number of “firsts”: their first apartment, first heartbreak, first job. As they travel, eat, love and explore – all while wearing Abercrombie’s ripped jeans and plaid shirts – the voiceover encourages them to “screw up, date all the wrong people, learn by doing”.
Haftanın	The Richards Group
Kampanya	This is the Time
Reklamcı	Abercrombie & Fitch
Marka	Abercrombie & Fitch
İlk Yayınlanma Tarihi	2017 / 10
Sektör	Clothing
hikaye	In its latest campaign, Abercrombie is hoping to show its target demographic of 21-24-year-olds that the brand has moved past its sex appeal days and is ready to take on a more mature persona. Called ‘This is the Time,’ the spot features millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. As they frolic through new cities and go on new adventures - donning Abercrombie’s signature ripped jeans and plaid shirts, of course - a voiceover encourages them to “screw up, date all the wrong people, learn by doing.”
Medya Türü	Web Film
Süre	60 seconds
Reklam Yazarı	David Canright
Yaratıcı Grup Başkanı	David Canright
Sanat Yönetmeni	Lynda Hodge
Prodüktör	Sheri Cartwright
Brand Management	Stephanie Vander Linden
Brand Management	Elizabeth Wilcox
Prodüksiyon Şirketi	Rodeo Show
Prodüksiyon Sorumlusu	Raphael Leopold
Yönetmen	Him & Her
Post Prodüksiyon	charlieuniformtango
Editör	Jack Waldrip
Müzik	Human
Audio	charlieuniformtango
Audio	Russell Smith