Churchill Insurance - "Diva Soft-Top"

WCRS

WCRS London, United Kingdom

22535

Marka: Churchill Insurance
Ülke: United Kingdom

Reklamcı: Churchill Insurance

Başlık	Diva Soft-Top
Haftanın	WCRS
Kampanya	Diva Soft-Top
Reklamcı	Churchill Insurance
Marka	Churchill Insurance
İlk Yayınlanma Tarihi	2016 / 8
Sektör	Insurance
Slogan	Depend on the dog
hikaye	The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
felsefe	The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top.
Medya Türü	Television
Süre	30 seconds
Yaratıcı Yönetmen	Orlando Warner
Yaratıcı Ekip	Rosanna Walker
Yaratıcı Ekip	Chris Da Roza
Ajans Prodüktörü	Victoria Dashwood-Quick
Ajans Prodüktörü	Nosisa Majuqwana
Müşteri Temsilcisi	Emma Marsland
Müşteri Temsilcisi	Carolina Gutierrez-Vargas
Müşteri Temsilcisi	Joss Hunt
Müşteri Temsilcisi	Katie Briefel
Strateji Planlama	Elisa Edmonds
Strateji Planlama	Alicia Gaworska
Medya Ajansı	MediaCom
Prodüksiyon Şirketi	Blinkink
Yönetmen	Joseph Mann
Animasyon	Joseph Mann
Görüntü Yönetmeni	Ed Tucker
Prodüksiyon Şirketi Prodüktör	Josh Smith
Editör	Max Windows
Editing Şirketi	Stitch
Post Prodüksiyon	Finish
Ses	Angell Sound
Renkçi	Duncan Russell
Özel Efektler	Andy Copping