Cravendale - "Press Conference 2"

DDB Matrix

DDB Matrix London, United Kingdom

5026

Başlık	Press Conference 2
Haftanın	DDB Matrix
Kampanya	The Cows Want It Back - Arla Foods
Reklamcı	Arla Foods
Marka	Cravendale
Posted	Ağustos 2004
Sektör	Milk & Milk Based
felsefe	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Sonuç	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Medya Türü	Television & Cinema
Süre	10 seconds
Market	United Kingdom
Econometrician	Les Binet
Strateji Planlama	Elisa Edmonds
Müşteri Direktörü	Justin Notley
Econometrician	Sara Donoghugh
Planning Director	Sarah Carter
Reklam Sorumlusu	Hanne Søndergaard