| Başlık | Cinderella |
| Haftanın | Y&R London |
| Kampanya | Fairytales - ghd |
| Reklamcı | ghd |
| Marka | ghd |
| İlk Yayınlanma Tarihi | 2009 / 11 |
| Sektör | Hair Care Products |
| Slogan | You can do anything with your hair |
| hikaye | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| felsefe | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| Sorun | ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| Medya Türü | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Damon Collins |
| Reklam Yazarı | Adrian Lim |
| Sanat Yönetmeni | Steve Williams |
| Strateji Planlama | Emily James |
| Müşteri Direktörü | Annabel Evans |
| Müşteri Temsilcisi | Katey-Ellen Price |
More Work
SEE ALLLeading Ladies
- MARKA:
- Marks & Spencer
- HAFTANIN:
- Y&R London
Let There Be Beer
- MARKA:
- Beer
- HAFTANIN:
- Y&R London
Little Red Riding Hood
- MARKA:
- ghd
- HAFTANIN:
- Y&R London
Rapunzel
- MARKA:
- ghd
- HAFTANIN:
- Y&R London
BBC One HD Launch
- MARKA:
- BBC One HD
- HAFTANIN:
- Y&R London
Cinderella
- MARKA:
- Ghd
- HAFTANIN:
- Y&R London
Era
- MARKA:
- BBC Global News
- HAFTANIN:
- Y&R London
Rapunzel
- MARKA:
- ghd
- HAFTANIN:
- Y&R London
John Hannah / Time
- MARKA:
- Virgin Atlantic
- HAFTANIN:
- Y&R London