| Başlık | I want your fingers all over my apartment keys |
| Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
| Haftanın | Marcel |
| Kampanya | Commitment is sexy |
| Reklamcı | Match.com |
| Marka | Match |
| Posted | Kasım 2019 |
| Sektör | Community Website |
| hikaye | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
| Sorun | Europe's leading dating services. |
| Medya Türü | |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Yaratıcı Ajans Başkanı | Anne de Maupeou |
| Yaratıcı Yönetmen | Valéry du Peloux |
| Yaratıcı Yönetmen | Youri Guerassimov |
| Yaratıcı Ekip | Laura Aondio |
| Yaratıcı Ekip | Francesca Vitello |
| Yaratıcı Ekip | Virgile Lassalle |
| Associate Director | Sébastien Jauffret |
| Strateji Planlamacı | Leoda Esteve |
| Strateji Planlamacı | Alexandre Honoré |
| Müşteri Temsilcisi | Angelo GIORDANO |
| Müşteri Temsilcisi | Claire Sioufi |
| Proje Sorumlusu | Marine Borreil |
| Social Media Manager | Constance Bonardi |
| Basılı Malzeme Prodüktörü | Suzanne PEREIRA DIAS |
| Basılı Malzeme Prodüktörü | Nathalie TURMEL |