Agathe Bousquet
CEO at Pubicis Groupe
Paris, France
BaşlıkSouvenirs de Paris
Haftanın
Kampanya Souvenirs de Paris
Reklamcı Centre Pompidou
Marka Centre Pompidou
PostedNisan 2019
Sektör Transport, Travel and Tourism
hikaye The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous.
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