Switzerland Tourism - "Horat. The Weather Prophet"

Leo Burnett Schweiz

Leo Burnett Schweiz Zurich, Switzerland

7665

Başlık	Horat. The Weather Prophet
Haftanın	Leo Burnett Schweiz
Kampanya	Horat. The Weather Prophet
Reklamcı	Switzerland Tourism
Marka	Switzerland Tourism
Posted	Ocak 2013
Sektör	Destinations (Countries & Places)
hikaye	The spots with Martin Horat were in all the media: He was on talk- and late-night-shows. The biggest newspaper in Switzerland wrote 8 times about him and the ad. Swiss Television even broadcasted a half-hour report on the sudden fame of Switzerland’s strange weather prophet. Later, animal rights campaigners contacted the Federal Office for the Environment, which as a result insisted that the Client removed the spot from their website because it might encourage other people to sit on anthills. Now the media really got onto the case. Within the space of a few hours, thousands of people had voiced their disapproval of the film banning. The Federal Office reacted immediately, and the film was cleared for viewing again. So this campaign in Switzerland continued to generate an unprecedented amount of press coverage and hundreds of reports in the media – positive reports.
Medya Türü	Case Study
Süre	120 seconds
Reklam Yazarı	Peter Brönnimann
Yaratıcı Yönetmen	Peter Brönnimann
Reklam Yazarı	Martin Spillmann
Yaratıcı Yönetmen	Martin Spillmann