|Reklamcı||Cancer Research UK|
|Marka||Cancer Research UK|
|İlk Yayınlanma Tarihi|
|Sektör||Charities, Foundations, Volunteers|
|hikaye||The films open on shocking images of children “smoking” cigarettes. A voiceover explains the lengths the tobacco industry goes to to recruit new, young smokers in three different countries. From what the viewer sees, each child looks as though they are in the country being discussed however a reveal shows that they are, in fact, in the UK.|
|felsefe||The campaign aims to show the lengths that the tobacco industry goes to to recruit smokers around the world, showing that branded packaging is an impactful way to reach new, young smokers in the UK. It follows on from last year’s hard hitting film which showed the impact of packaging on children.|
|Sorun||Cancer Research UK and AMV BBDO are launching a campaign to raise awareness about the need for the government to legislate standard packaging across all tobacco products, and show key decision makers, including MPs, that the measure has public support.|
|Medya Türü||Television & Cinema|
|Ses Post Prodüksiyon||Wave Studios|
|Reklam Sorumlusu||Carolan Davidge|
|Reklam Yazarı||Mark Fairbanks|
|Sanat Yönetmeni||Thiago de Moraes|
|Strateji Planlama||Craig Mawdsley|
|Strateji Planlama||Katie Dallas|
|Strateji Planlama||Lilian Sor|
|Müşteri Temsilcisi||Helen Rae|
|Müşteri Temsilcisi||Emily Atkinson|
|Müşteri Temsilcisi||Lizzie Edwards|
|Ajans Prodüktörü||Paul Goodwin|
|Medya Planlama||Lucy Mitchell|
|Prodüksiyon Şirketi Prodüktör||Simon Monhemius|
|Post Prodüksiyon||The Mill London|
|Ses Post Prodüksiyon||Dugal MacDiarmid|
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